Every new World of Warcraft expansion seems to be breaking some sort of records. The latest one – World of Warcraft: Shadowlands – doesn’t break the cycle and earned the title of the fastest-selling PC game of all time… Or at least Activision says so. According to the company, its day-one sales surpassed any other game the company managed to find records for.
Apparently, World of Warcraft: Shadowlands managed to dethrone other big Blizzard title – Diablo 3 – which managed to sell 3.5 million copies on its launch day. According to Activision Blizzard, World of Warcraft: Shadowlands sold 3.7 million copies making it the new victor – at least for another day or two (we guesstimate that Cyberpunk 2077 will blow this number out of proportion tomorrow).
Blizzard also states that player engagement in World of Warcraft reached the highest levels in a decade. Here’s a snippet from the official press release:
“In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.
Players have spent more time in Azeroth year to date than in the same period of any of the last 10 years.
In addition, total player time in-game this year to date has nearly doubled compared to the same period last year.”
So yeah, it’s a big achievement for a game that recently celebrated its sweet-16… While this bragging bit might not last for long, it’s a great victory for Blizzard and a slap in the face for all the skeptics who said that WoW is dead. Far from it… Congratulations to all the Warcraft community!
