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Wayne Goodchild
Wayne Goodchild Editor
Fact checked by: Jorgen Johansson
Updated: March 13, 2025
Wolf Games Leverage AI to Develop Generative Gaming

AI is everywhere in game development these days, and one of the latest studios to take advantage of what it can do is Wolf Games. The LA-based company officially launched yesterday with $4 million in seed funding from renowned media industry veterans, and its first release will be Public Eye, an AI-generated detective game coming in summer 2025.

The studio was co-founded by Andrew Adashek, Noah Rosenberg and Elliot Wolf. Wolf’s father is none other than Dick Wolf, the famous producer behind TV hits like Law & Order and Chicago Fire. He’s also one of the studio’s chief backers, along with Jimmy Iovine, co-founder of Interscope Records and Beats by Dre, and Paul Wachter, founder of Main Street Advisors, a boutique investment and merchant banking firm.

“At Wolf Games, our mission is to deliver unprecedented fun fueled by compelling stories,” said Elliot Wolf, in a press release. “We believe using AI to simply make traditional games, television, and film cheaper is a fool’s errand. With our generative gaming platform, we’re building wholly new entertainment experiences that are deeply engaging and never before possible.”

Generative Stories on a Daily Basis

Public Eye takes place in a not-too-distant future, in a society where law enforcement has decided that the general public would make great homicide detectives. As such, players don’t exactly step into the shoes of a particular character – they get to play as a version of themselves. 

Wolf Games’ official site states that it uses a groundbreaking AI engine to create evolving, dynamic murder-mystery stories that can change on a daily basis. As expected, players will need to analyze and decipher clues to solve cases, but they’re not entirely alone. ADA, Public Eye’s AI assistant, will be there every step of the way to offer insight and adapt each case on the fly.

Wolf also said that Wolf Games is using known AI models, including Google’s Gemini, to ensure each game remains consistent. “In a single click, we take this linear story and make it fully interactive and playable. If a character gets a scar on their face halfway through the story, every time that character appears, they’ll have the scar,” he said in a recent interview with TechCrunch.

Wayne Goodchild

Wayne Goodchild

Editor

Editor, occasional game dev, constant dad, horror writer, noisy musician. I love games that put effort into fun mechanics, even if there’s a bit of jank here and there. I’m also really keen on indie dev news. My first experience with video games was through the Game and Watch version of Donkey Kong, because I’m older than I look.